Search results for "nascent market"
showing 1 items of 1 documents
The discursive legitimation strategies of a nascent market
2017
Since the introduction of Gold&Green Foods Ltd’s Pulled Oats (Nyhtökaura) to the Finnish market in the spring 2016, the Finnish media has been increasingly reviewing different plant-based protein products. Gold&Green Ltd’s Pulled Oats has experienced extensive media coverage amongst other Finnish plant-based protein products which have been launched during 2016 such as VersoFood Ltd’s Härkis, Viipurilainen Kotileipomo’s Puhtikaura etc. It has yet to be seen whether the sudden inception of several plant-based protein product innovations will be defined as a pivotal era in the Finnish food industry or just a passing trend. Finnish media has aldo categorized MiFu as one of the up and coming fo…